Privacy Policy

Last Updated: 8 May 2025

UNSUNG is committed to protecting your privacy. This policy explains how we collect, use, and share information when you interact with our website and services. We aim to keep things clear, honest, and aligned with GDPR and other relevant privacy frameworks.

1. WHO WE ARE

We’re UNSUNG Agency — a London-based marketing company representing creative talent and producing campaigns for forward-thinking brands. If you have any questions about this policy, please contact us at contact@unsung.agency.

2. WHAT WE COLLECT

When you visit our website or interact with our content, we may collect:

Personal Data: Name, email address, phone number (if submitted via form or application).
Usage Data: Pages visited, session duration, referral source, device type, and browser.
Marketing Data: Interactions with our ads, email campaigns, and forms.

COOKIES & TRACKING TECHNOLOGIES

We use cookies to understand how visitors interact with our website and to improve your experience. Some cookies are essential, others are for analytics and advertising.

We use the following platforms to collect behavioural and marketing data:

Google Analytics 4 (GA4): Tracks on-site behaviour, anonymised IP addresses, location insights, and user flow.
Google Ads (including P-Max, Demand Gen): For campaign performance and retargeting.
Meta (Facebook & Instagram Ads): For interest-based advertising and custom/lookalike audiences.
TikTok Ads: To reach relevant audiences and retarget based on user engagement.
Pinterest Ads: To understand performance on visual discovery platforms.
Remarketing Tools: We use cookies to show you UNSUNG content after you’ve visited our site — across Meta, Google, TikTok, and Pinterest.
Lookalike Audiences: We may use hashed data to find similar audiences through ad platforms.

You can opt out of tracking by adjusting your cookie settings or using your browser’s Do Not Track function.

4. HOW WE USE YOUR DATA

We use your data to:

Analyse and improve our website
Respond to enquiries or applications
Personalise content and experiences
Target and measure advertising performance
Build and manage remarketing and lookalike campaigns

5. SHARING & THIRD PARTIES

We never sell your data. We may share it with verified third-party services to help deliver our marketing (e.g. Meta, Google, TikTok, Pinterest). All platforms comply with data protection standards and operate under strict agreements.

6. YOUR RIGHTS

Under GDPR and other privacy laws, you have the right to:

Access your data
Correct or delete your data
Withdraw consent at any time
File a complaint with the ICO if you believe your rights have been violated

To make a request, email contact@unsung.agency.

7. DATA RETENTION

We only keep your data for as long as necessary — for example, to deliver campaigns, manage applications, or comply with legal obligations.

8. POLICY UPDATES

We may update this policy to reflect changes to laws or our tech stack. If we make significant changes, we’ll let you know here or via email if you’re on our list.

QUESTIONS?

We’re here. Reach out anytime at contact@unsung.agency.