OUR STORY
Built on Experience, Driven by Culture.
CO-FOUNDERS Billy Rainford + Fraser Pieri have worked with some of the world’s most renowned brands, crafting campaigns that leave a lasting impact. But beyond big names and global strategies, they saw an opportunity—to bridge the gap between industry expertise and underground talent. Unsung was born from a passion for innovation, a belief in raw creativity, and a commitment to shaping culture before it hits the mainstream.
OUR VALUES
Creativity First
We champion bold ideas and fresh perspectives that challenge the status quo.
Cultural Impact
We don’t just follow trends; we help create them by tapping into underground talent.
Authenticity Matters
Every campaign is rooted in real stories, real talent, and real cultural relevance.
Collaboration Over Competition
We build meaningful partnerships that empower both brands and creatives.
Innovate + Elevate
We push boundaries, blending strategy with fresh thinking to create groundbreaking campaigns.
Results with Purpose
Our work isn’t just about visibility; it’s about making a lasting impact.
UNSUNG STUDIO
IDEAS THAT HIT HARD.
WORK THAT HITS DIFFERENT.
UNSUNG Studio is where UNSUNG AGENCY's strategy meets execution. no fluff, no filler. We build campaigns from the ground up, using our network of raw, emerging talent to shape every part of the process. From the first spark of an idea to the final edit, we develop and deliver creative that actually connects.
We don’t just direct - we produce. No stage too early, no format off limits. The visuals, the words, the energy - all crafted by people who live culture, not COPY it.
PRODUCTION SERVICES
CREATIVE DIRECTION
We lead with vision — concepting and directing work alongside Unsung creatives who bring fresh, unexpected perspectives to every frame, campaign, or idea.
CONTENT PRODUCTION
Our in-house and extended network of filmmakers, photographers and editors handle production end-to-end, creating visually rich content shaped by real-world creativity.
CAMPAIGN DEVELOPMENT
From storytelling structure to rollout strategy, we work with talent to craft campaigns that aren’t just made — they’re felt.
EDITING + POST-PRODUCTION
Whether it’s animation, grading, sound or cutting for pace and platform — our editors and post specialists bring every project to life with polish and personality.
EDITORIAL + E-COMM SHOOTS
From emerging fashion labels to luxury rebrands, we execute editorial and product shoots that hit the mark — with full creative teams drawn from our roster.
SOCIAL FIRST CONTENT
We pair creators with brands to develop platform-native content that actually resonates. Shot by peers, not agencies — and that’s the difference.