1017 ALYX 9SM
SOCIAL OUTREACH | LANDING PAGE DESIGN | CREATIVE DIRECTION
THE BRIEF
[VIA A THIRD PARTY AGENCY] Curate and deploy a digitally native campaign that builds hype, drives traffic, and converts high-intent followers into buyers - without relying on traditional ad spend. The objective was to create immediacy, exclusivity, and visual cohesion across all touchpoints for a capsule drop.
SOLUTION
Developed copy and creative for automated Instagram DM flows
Led the art direction for visual content used in both messaging and landing pages
Designed mobile-first early-access pages with limited-time CTAs
A/B tested variations across language and image positioning
Monitored click-through performance and drop-off rates in real time
OUR APPROACH
We introduced a direct-to-consumer social strategy that leveraged Instagram’s Business Chat and usedrop.io’s messaging automation for early access. The idea: bring the drop directly to the consumer’s hands via mobile, creating a direct dialogue.
We designed and tested landing pages optimised for mobile, supported by strong creative direction — prioritising elevated, lo-fi visuals that matched Alyx’s DNA. A/B testing was run across image hierarchy, CTA phrasing, and send time.
Results
38%+ message open rate
21% CTR on primary CTA
3x uplift in engagement vs. standard email drop alerts
Conversion uplift traced directly to timed urgency push via DM