KERING
CAMPAIGN CURATION | CREATIVE DIRECTION | A/B TESTING
THE BRIEF
Create a campaign strategy that blends creative storytelling with platform-native performance - driving engagement, increasing product visibility, and delivering measurable conversion uplift across social platforms.
SOLUTION
Working via a third-party agency, UNSUNG led the digital campaign execution for one of Kering’s flagship fashion houses [REDACTED], supporting global rollouts during key cultural and seasonal moments.
OUR APPROACH
Developed a multi-phase campaign roadmap tied to product drops and editorial content.
Led creative direction across paid and organic - tailoring visual assets to the nuance of each platform (Meta, TikTok, Pinterest).
Ran structured A/B tests on creative treatments, captions, call-to-actions, and audience targeting to optimise click-through and engagement rates in real time.
Used data to shift spend dynamically towards top-performing segments and formats.
Results
+74% increase in CTR across A/B tested creatives
3.5x return on ad spend (ROAS)
Significant uplift in branded search volume and organic social mentions over the campaign period